OK, the dust has settled on the Queensland election, seems that Queenslander’s don’t take as much notice of Television Ads as Bob Katter had hoped . . .
Mr Katters Australian Party didn’t exactly get whitewashed, infact for a first-time-at-the-polls-party, they did admirably. Katters Australian Party Polled a nudge over 11.5% of the state vote, half that of the outgoing ALP’s 26% None of these dull numbers is actually what this post is about. A few weeks ago we ran Mr Katters Anti Gay Marriage TV ad (above), The youtube video went slightly ballistic, the comments however, are off the Richter! Read the full article »»»»
Digital marketing agency Zeta Interactive, has released its annual rankings of social networks. They are categorized by “buzz” a ranking calculated by volume and tone – percentage positive ranking – of all the sites. This year, Twitter topped the list followed by LinkedIn, YouTube and Facebook.
Google+ did not make the top 10, partially due to its June launch – data starting from January 2011 was used to calculate the scores.
Minna Rhee, CEO of Zeta Interactive, declared 2011 “The Year of Twitter” and told Mashable, “For culture, breaking news and celebrities it is the social network.” Indeed, among the social networks, Twitter is the go-to for breaking news, and also has generated a lot of hype for its role in protests around the world. Combined with the sheer amount of mentions it gets from other websites, it jumped up two places from last year’s rankings. Facebook, which is much larger in terms of number of users, had the most negative buzz among the top 10 (although their negative buzz decreased compared to last year) Read the full article »»»»
A marketing professor at the University of Melbourne says he has developed an algorithm to explain what makes an internet video go viral. YouTube has only existed for six years, but already there are more than 20 videos that have each been viewed by more than 100 million people. Videos that go viral often depict funny or amusing situations captured by everyday people – like ‘Charlie bit my finger’, featuring a young boy complaining of his baby brother’s toothy habits, which has exceeded 100 million views. Until now no-one has had a real theory about what makes a video go viral, but University of Melbourne marketing professor Dr Brent Coker thinks his algorithm can explain the success of viral videos. READ MORE