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Motoring Safety: Advertising with SUDDEN IMPACT!

Posted: September 12th, 2012 | Author: | Filed under: Grilled Auto News | Tags: , , , , , , , , | Comments Off on Motoring Safety: Advertising with SUDDEN IMPACT!

This has to be just about the best advertisement so far this year…

[youtube video]

[youtube video]

 

When was the last time you put on lipstick?

If you answered - IN YOUR CAR - you’re not alone. According to UK insurance company Diamond 20 per cent of women apply makeup in the car.

It might seem harmless, in reality it's possibly be more deadly than chatting or texting on the phone. A recent study by the Virginia Tech Transportation Institute found touching up your lippy -  or heaven forbid, applying an entire face - can increase a driver’s crash risk by three times whereas talking on the phone upped the risk by just 1.3 times  :: Read the full article »»


University of Melbourne Has Developed Algorithm Explaining Viral Video

Posted: November 23rd, 2011 | Author: | Filed under: Technoid, Technology | Tags: , , , , , , , , | Comments Off on University of Melbourne Has Developed Algorithm Explaining Viral Video

University of Melbourne Has Developed Algorithm Explaining Viral VideoA marketing professor at the University of Melbourne says he has developed an algorithm to explain what makes an internet video go viral. YouTube has only existed for six years, but already there are more than 20 videos that have each been viewed by more than 100 million people. Videos that go viral often depict funny or amusing situations captured by everyday people – like ‘Charlie bit my finger’, featuring a young boy complaining of his baby brother’s toothy habits, which has exceeded 100 million views. Until now no-one has had a real theory about what makes a video go viral, but University of Melbourne marketing professor Dr Brent Coker thinks his algorithm can explain the success of viral videos. READ MORE