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Fairfax Kills OFF Broadsheets and Lifts Profits

Posted: March 4th, 2013 | Author: | Filed under: Digital Media, Media, Online Media, Print Media | Tags: , , , , , , , | Comments Off on Fairfax Kills OFF Broadsheets and Lifts Profits

Fairfax Goes Tabloid, sorry COMPACT!Fairfax Media’s familiar broadsheets have been consigned to the history books, with the first tabloid editions of The Sydney Morning Herald and The Age rolling off the printing presses this morning.

In what is more of a survival strategy than a cosmetic overhaul, the larger broadsheet layout has been dumped for the weekday editions as Fairfax Media fights to hold onto readers and advertisers in a digital media world that has forced the closure of papers around the globe.

Apart from just size – which Fairfax amusingly refers to as compact rather than tabloid –  one of the biggest changes puts sport on to the back pages, with the very back page taken up by an advertisement, nice work.

Fairfax’s head of advertising strategy, Sarah Keith, says the company put in some very serious research. Brain imaging was used to track what readers really wanted during the entire redesign process, with some resounding plus’ for the new tabloid sized compact papers :: Read the full article »»»»


World of the News

Posted: March 1st, 2012 | Author: | Filed under: World of the News | Tags: , , , , , , , , , , , , | Comments Off on World of the News

 

World of the News - March 2012Beleaguered UK Tabloid: The Sun is of course still all over the news, ironicaly for a tabloid – for all the right reasons, bad behaviour. A British police chief has detailed allegations that journalists at Rupert Murdoch’s Sun newspaper cultivated a network of corrupt officials who received illegal payments in return for story tip-offs.

 ABC Cameraman Louie Eroglu: has won the prestigious White House News Photographers Association’s video photographer of the year award for the second year running.

The Behemoth that is Google: is overhauling its privacy policy despite opposition from various consumer and privacy advocates. In the past, data collected in the course of a web search would be kept separate from your YouTube viewing activity or your Google email usage and map queries.

The Guardian Runs “Three Little Pigs” Open Journalism Advertisement: To demonstrate how the news organization covers stories from all angles while opening up the conversation for reader engagement, The Guardian published a video advertisement today that imagines news coverage around the classic fable about the Three Little Pigs.

Dag Hammarskjöld Fund for Journalists: is currently accepting applications for their 2012 United Nations Journalism Fellowship program. The Dag Hammarskjöld Fund for Journalists has awarded fellowships to journalists since 1962. For the United Nations Journalism Fellowship, four journalists are selected and are given the opportunity to report on international affairs during the UN’s annual General Assembly.

WikiLeaks Dumping Top Secret Intelligence Emails: Whistleblowing website WikiLeaks has begun publishing more than 5 million confidential emails from Texas-based intelligence firm Stratfor. WikiLeaks says it has proof of the firm’s confidential links to large corporations, such as Bhopal’s Dow Chemical Co and Lockheed Martin, as well as government agencies, including the US Department of Homeland Security, the US Marines and the US Defence Intelligence Agency :: Read the full article »»»»