Nielsen Wire: State of Social Media 2011

Nielsen has an exceptional webinar floating about the internet at the moment – State of Social Media 2011. In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online. As the social media landscape continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content.

This webinar takes an in-depth look at the latest social media trends including:

• Impact of social media on the consumer and their purchasing behavior
• Demographics of social media
• Social media landscape and platforms that are driving engagement
• Trends in mobile usage across social media platforms
• Relationship between social media and brands – How many social networkers follow a brand vs a celebrity?

Nielsen Wire: How Online Ad Campaign Success Varies by Site Type

Nielsen recently analyzed an online CPG campaign geared towards women 25-54 that ran across three ad networks and a women’s interest site. The study showed the campaign successfully reached its intended audience only 27 percent of the time and instead was most often viewed by older demographics outside of the desired group.

Even more surprising was the degree of variability between the different media sellers. Nielsen found that while the three ad networks reached the campaign’s intended audience 20-30 percent of the time, the women’s interest site, due to its audience composition, was most successful at delivering the intended audience.  Read the full article »»»»

The Nielsen Wire: Getting to Know and Like the Social Mom

Nielsen’s recent Women of Tomorrow study highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding from this research illustrates that “social moms” (defined as females with at least one child who actively participate in social networking) are quite influential. A new study by NM Incite and Nielsen provides additional context on social mom’s content trends, shopping tendencies and overall social media engagement. The social mom is highly active in accessing social networks via mobile devices. Fifty percent of all moms actively participating in social media access platforms via mobile devices, in comparison to 39 percent of females overall, and 37 percent of the overall population in general. READ MORE