SMARTEN UP: HTC One Family 2012

HTC’s new series of flagship smartphones in the form of HTC One X, S and V have overshadowed the competition in their launch at Mobile World Congress 2012. The quad-core smartphone from HTC apparently has almost everything to be the most desirable device on the smartphone market today? Among the three models showcased during the event, HTC One X is absolutely the top model of HTC’s trio of One series. HTC has packed an absolute monster in HTC One X delivering extraordinary performance. But can HTC take on the stalwart behemoths of mobile?

HTC launched the One Series in the hope of taking the fight to Samsung and Apple, the One Series, with it’s überfast graphic chips and advanced music and photography functions is hoped to dent a stitched up market. It’s a fight that HTC has been losing, sales slumped and investors dumped shares late in 2011 on concerns the firm had lost its edge.

The Taiwanese mobile tech maker is confident it’s new models – coming to market in April 2012 –  will turn around the ailing fortunes of the world’s No.5 smartphone maker, and help to boost its annual sales volumes above last year’s level. ”We are confident this year will be … a much better year,” Florian Seiche, chief of HTC’s European operations said, referring to the number of smartphones sold. ”Even with the Q1 not being the ideal fast start right out of the gate in January, which of course we would have preferred, even with that we are very confident,” Seiche told Reuters in an interview on sidelines of the Mobile World Congress in Barcelona. Surprisingly the Ice Cream Sandwich operating system has jelled well with the phone and improvements to HTC Sense has made it a much cleaner, easier to use experience than the previous version. Read the full article »»»»