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Video Advertising Hits Facebook

Posted: March 13th, 2014 | Author: | Filed under: Facebook, Media, Online Media, Social Media, Social Network Sites | Tags: , , | Comments Off on Video Advertising Hits Facebook

Video Advertising Hits FacebookAn array of video advertisements are poised to debut in Facebook user feeds, as the social media behemoth sets itself up to grab a slice of the US TV advertising market.

The new advertisements will be up to 15 seconds long, similar to most TV comercials, and will begin spilling into feeds next month.

The advertisements will however be silent, and will play as users scroll by them, expanding into full screen – with sound – when clicked on. The new ads will be cross platform, running on desktop and mobile versions of the social media site.

It’s noteworthy that the video ads had been slotted for release in October last year, the company had been pitching the ads heavily for more than a year. The delay is thought to have been based on concerns over the impact the ads might have in ‘user experience’ according to advertising monitors AdAge.

Facebook is working with a select group of US advertisers on the new program – Premium Video Ads – the rollout comes on the heels of tests that the company ran in November/December 2013, clearly to it’s liking :: Read the full article »»»»