Facebook’s New Timeline For Brands

Facebook has announced that it’s brand Pages are getting a mandatory design overhaul, which will go into permanent effect on March 30th. But fear not, community managers! You’ll have a full month, starting today, to test the design in Facebook’s preview mode.

The new Pages should look familiar to users who have already jumped on the profile timeline bandwagon, as the redesign will capture key features of the timeline ethos. As Facebook designer Sam Lessin told VentureBeat, “We’ve seen that most businesses have a core group of loyalists, but those loyalists also have friends,” he said. “We’ve made it easier for people to connect with a business through the lens of their friends… It’s a much more personalized experience.” Read the full article »»»»