Volkswagen – under the helmanship of Ferdinand Piech & apparently on behalf of his prior engagement, Audi – has snapped up Ducati Motocycles for €860 million/$US1.1 Billion, the deal was approved days ago by the Piech-chaired VW supervisory board, raising the number of VW nameplates to 12. Audi, Bentley, Bugatti, Ducati, Lamborghini, SEAT, Porsche, Giugiaro, Škoda, Scania, MAN and of course VW.
Amusingly the marriage seems to have divided moto columnists. The fans of the sale seem to be bike enthusiasts, the naysayers seem to be business commentators. Piech is often portrayed as a big German kid in a toystoy, we think not, during his tenure Piech has reinvented, saved, turned-around and generally benefited more auto brands, indeed marquis, than almost any other single person, ok perhaps a little liberty there, you get the picture though :: Read the rest of this entry »