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Australian Grocery Giant Fined Over False Advertising

Posted: July 2nd, 2013 | Author: | Filed under: The Organic Gourmet | Tags: , , , , , , | Comments Off on Australian Grocery Giant Fined Over False Advertising

Australian organic retail NewsAustralian supermarket behemoth Coles has paid multiple fines totalling $AU61,200 for allegedly misleading consumers about the origin of some of its fresh produce. The Australian Competition and Consumer Commission – ACCC – says Helping Australia Grow signs were hung above imported navel oranges, kiwi fruit, asparagus and almonds.

The ACCC said that the well known – and universally accepted accreditation of locally produced fare – the triangular Australian Grown symbol was also misused. The watchdog said the display gave the impression the imported fruit had been locally grown.

Coles advised the ACCC that the misconduct arose out of the relocation of stock within stores without updating the promotional imagery on the price boards. The ACCC nevertheless considered action was necessary given the importance consumers place on representations of this kind, and the importance of strong compliance processes when choosing to make such claims in the context of a widespread campaign :: Read the full article »»»»

Google Fights Deception Verdict in Australian High Court

Posted: September 12th, 2012 | Author: | Filed under: Technoid, Technology | Tags: , , , , , , | Comments Off on Google Fights Deception Verdict in Australian High Court

Google Fights Deception RulingThe Australian corporate watchdog, the ACCC – Australian Competition and Consumer Commission– has told the High Court that Google is responsible for misleading content in its sponsored links. The behemoth that is Google is fighting a ruling that it engaged in misleading conduct when some advertisers used the names of competitors to attract searchers to their links.

The ACCC says these sponsored links give the false impression the businesses are linked. The ACCC says that Google Advertisements with the headline Harvey World Travel redirected to a competitors – STA Travel – website. The ACCC said that the ads were in breach of section 52 of the Trade Practices Act. Similarly, advertisements headlined with Honda, redirected to car-trading website Car Sales, several more Google Adwords accounts, including the Trading Post were said to be in breach of the Trade Practices Act.

In April this year, the Australian Federal Court found that Google HAD engaged in misleading and deceptive conduct regarding it’s AdWords website. the court said that what appears on Google’s web page is Google’s response to A User’s Query. That it happens to headline a keyword chosen by the advertiser does not make it any less Google’s responsibility

In this latest round of litigation, Google’s barrister Tony Bannon told the court that finding Google responsible for what it produces from an inquiry could have much wider implications, suggesting that a negative ruling may even hail the decline of AdWords :: Read the full article »»»»