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Video Advertising Hits Facebook

Posted: March 13th, 2014 | Author: | Filed under: Facebook, Media, Online Media, Social Media, Social Network Sites | Tags: , , | Comments Off on Video Advertising Hits Facebook

Video Advertising Hits FacebookAn array of video advertisements are poised to debut in Facebook user feeds, as the social media behemoth sets itself up to grab a slice of the US TV advertising market.

The new advertisements will be up to 15 seconds long, similar to most TV comercials, and will begin spilling into feeds next month.

The advertisements will however be silent, and will play as users scroll by them, expanding into full screen – with sound – when clicked on. The new ads will be cross platform, running on desktop and mobile versions of the social media site.

It’s noteworthy that the video ads had been slotted for release in October last year, the company had been pitching the ads heavily for more than a year. The delay is thought to have been based on concerns over the impact the ads might have in ‘user experience’ according to advertising monitors AdAge.

Facebook is working with a select group of US advertisers on the new program – Premium Video Ads – the rollout comes on the heels of tests that the company ran in November/December 2013, clearly to it’s liking :: Read the full article »»»»


Facebook Snags Mobile Messaging Service WhatsApp

Posted: February 20th, 2014 | Author: | Filed under: Business News, Facebook, Social Media, Social Network Sites | Tags: , , , , , , , , , | 1 Comment »

Facebook Snags Mobile Messaging Service WhatsAppThe social networking site that is Facebook, has announced it’s buying mobile messaging service WhatsApp in a deal worth $US19 billion, seriously expanding its mobile footprint. WhatsApp, a cross-platform mobile app that allows users to exchange text messages without having to pay carrier charges, has apparently been in discussions with Facebook for more than 12 months.

The deal bolsters the Facebook’s – currently populated with more than 1.2 billion members – mobile user base with the 450-million strong WhatsApp users.

The deal will see WhatsApp operated independently.

It’s Facebook’s biggest acquisition to date, coming less than two years after Mark Zuckerberg’s firm raised $16 billion in the record breaking public stock offer.

The WhatsApp deal includes $US12 billion in Facebook shares, $4 billion in cash and $3 billion in RSUs – Restricted Stock Units – for employee retention.

Facebook said via it’s blog the deal that “the deal supports Facebook and WhatsApp’s shared mission to bring more connectivity to the world. The combination will help accelerate growth and user engagement across both companies. “

Unlike Facebook, WhatsApp is a slim operation, with less than 35 engineers – 1 engineer to 14 million users – it processes 50 billion messages a day. The attraction runs much deeper than popularity, WhatsApp will not only boost Facebook’s international coverage, more importantly, it will add up to 350 million mobile users to Facebook’s mobile advertising offer :: Read the full article »»»»


Researchers Compare Facebook to a Disease… about to be cured

Posted: January 24th, 2014 | Author: | Filed under: Facebook, Favorite New Thought, From The Web, Social Network Sites | Tags: , , , , | Comments Off on Researchers Compare Facebook to a Disease… about to be cured

Facebook Compared to a Disease… about to be curedFacebook has been called lots of things since it rise to stardom in 2006. According to 2 US researchers however, the social network is most comparable to an infectious disease.

The researchers reckon that the online behemoth is experiencing a spike, right before its decline, they also claim the social network will lose 80 per cent of users by 2017.

Two doctoral candidates in mechanical and aerospace engineering at Princeton University made their claims in a paper published online at a scientific research archive, but not yet peer-reviewed.

Facebook losing 800,000,000 user might seem like a fantasy, if history is any measure however it may just happen.

Based on the rise and fall of MySpace, John Cannarella and Joshua Spechler say that Facebook, the largest online social network in history, is set for a massive fall :: Read the full article »»»»


Facebooks Downward Spiral

Posted: February 3rd, 2013 | Author: | Filed under: Business News, Facebook, Social Media | Tags: , , , | Comments Off on Facebooks Downward Spiral

FACEBOOKThe social media behemoth that is Facebook, has reported a sharp drop in profits. The news has prompted a fresh, vigorous decline in the share price of the world’s biggest social network.

The company says the drop in profit is partly due to increased spending on research and development, the market it seems, isn’t buying the rhetoric.

Facebook made a profit nudging $60 million in the final three months of 2012, compared with nearly $300 million twelve months earlier.

The less than impressive results triggered a 5 per cent slide in Facebook shares on the New York Stock Exchange.


Facebook’s New Timeline For Brands

Posted: March 2nd, 2012 | Author: | Filed under: Facebook, From The Web, Online Media | Tags: , , , | Comments Off on Facebook’s New Timeline For Brands

Facebook’s New Timeline For BrandsFacebook has announced that it’s brand Pages are getting a mandatory design overhaul, which will go into permanent effect on March 30th. But fear not, community managers! You’ll have a full month, starting today, to test the design in Facebook’s preview mode.

The new Pages should look familiar to users who have already jumped on the profile timeline bandwagon, as the redesign will capture key features of the timeline ethos. As Facebook designer Sam Lessin told VentureBeat, “We’ve seen that most businesses have a core group of loyalists, but those loyalists also have friends,” he said. “We’ve made it easier for people to connect with a business through the lens of their friends… It’s a much more personalized experience.” Read the full article »»»»