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Video Advertising Hits Facebook

Posted: March 13th, 2014 | Author: | Filed under: Facebook, Media, Online Media, Social Media, Social Network Sites | Tags: , , | Comments Off on Video Advertising Hits Facebook

Video Advertising Hits FacebookAn array of video advertisements are poised to debut in Facebook user feeds, as the social media behemoth sets itself up to grab a slice of the US TV advertising market.

The new advertisements will be up to 15 seconds long, similar to most TV comercials, and will begin spilling into feeds next month.

The advertisements will however be silent, and will play as users scroll by them, expanding into full screen – with sound – when clicked on. The new ads will be cross platform, running on desktop and mobile versions of the social media site.

It’s noteworthy that the video ads had been slotted for release in October last year, the company had been pitching the ads heavily for more than a year. The delay is thought to have been based on concerns over the impact the ads might have in ‘user experience’ according to advertising monitors AdAge.

Facebook is working with a select group of US advertisers on the new program – Premium Video Ads – the rollout comes on the heels of tests that the company ran in November/December 2013, clearly to it’s liking :: Read the full article »»»»


Facebook Snags Mobile Messaging Service WhatsApp

Posted: February 20th, 2014 | Author: | Filed under: Business News, Facebook, Social Media, Social Network Sites | Tags: , , , , , , , , , | 1 Comment »

Facebook Snags Mobile Messaging Service WhatsAppThe social networking site that is Facebook, has announced it’s buying mobile messaging service WhatsApp in a deal worth $US19 billion, seriously expanding its mobile footprint. WhatsApp, a cross-platform mobile app that allows users to exchange text messages without having to pay carrier charges, has apparently been in discussions with Facebook for more than 12 months.

The deal bolsters the Facebook’s – currently populated with more than 1.2 billion members – mobile user base with the 450-million strong WhatsApp users.

The deal will see WhatsApp operated independently.

It’s Facebook’s biggest acquisition to date, coming less than two years after Mark Zuckerberg’s firm raised $16 billion in the record breaking public stock offer.

The WhatsApp deal includes $US12 billion in Facebook shares, $4 billion in cash and $3 billion in RSUs – Restricted Stock Units – for employee retention.

Facebook said via it’s blog the deal that “the deal supports Facebook and WhatsApp’s shared mission to bring more connectivity to the world. The combination will help accelerate growth and user engagement across both companies. “

Unlike Facebook, WhatsApp is a slim operation, with less than 35 engineers – 1 engineer to 14 million users – it processes 50 billion messages a day. The attraction runs much deeper than popularity, WhatsApp will not only boost Facebook’s international coverage, more importantly, it will add up to 350 million mobile users to Facebook’s mobile advertising offer :: Read the full article »»»»


Facebooks Downward Spiral

Posted: February 3rd, 2013 | Author: | Filed under: Business News, Facebook, Social Media | Tags: , , , | Comments Off on Facebooks Downward Spiral

FACEBOOKThe social media behemoth that is Facebook, has reported a sharp drop in profits. The news has prompted a fresh, vigorous decline in the share price of the world’s biggest social network.

The company says the drop in profit is partly due to increased spending on research and development, the market it seems, isn’t buying the rhetoric.

Facebook made a profit nudging $60 million in the final three months of 2012, compared with nearly $300 million twelve months earlier.

The less than impressive results triggered a 5 per cent slide in Facebook shares on the New York Stock Exchange.


Facebook Timeline: Unearthing Pix You Forgot You Had? or A Stalkers Dream!

Posted: January 31st, 2012 | Author: | Filed under: Digital Media, Facebook, Media, Social Media, Social Network Sites | Tags: , , , , , | Comments Off on Facebook Timeline: Unearthing Pix You Forgot You Had? or A Stalkers Dream!

Read the full article »»»»Like it or not, Facebook is about to make its new profile format –  Timeline – compulsory. Over the next few weeks, every Facebook account will be updated with the new-look profile, presenting a scrapbook of all of your past status updates and photographs.

The latest upgrade to Facebook has security experts warning people to clean up their online history or risk having embarrassing photos, comments and status updates resurface. Facebook will not say exactly when, but sometime in the next month all user profile pages will transition to the new Timeline setting.

The changes mean that every post, photo and action in a Facebook user’s history will be available for friends to easily view in reverse chronological order. Facebook users have had the option to use Timeline since last year.

The problem with Facebook is it keeps changing its default settings, you might not care about the change right now, in 20 years when you’re standing for political office? Clearly social media sites like Facebook have granted us a much more transparent society. Graham Cluley, a social media security commentator says “Facebook is encouraging users to enter even more personal details about themselves and their life experiences, and making it simpler for others to view the information.” Read the full article »»»»


The Year of Twitter

Posted: December 15th, 2011 | Author: | Filed under: Blogging, Facebook, Google+, Linkedin, Social Media, Social Network Sites, Twitter, YouTube | Tags: , , , , , , | Comments Off on The Year of Twitter

Digital marketing agency Zeta Interactive, has released its annual rankings of social networks. They are categorized by “buzz” a ranking calculated by volume and tone – percentage positive ranking – of all the sites. This year, Twitter topped the list followed by LinkedIn, YouTube and Facebook.

Google+ did not make the top 10, partially due to its June launch – data starting from January 2011 was used to calculate the scores.

Minna Rhee, CEO of Zeta Interactive, declared 2011 “The Year of Twitter” and told Mashable, “For culture, breaking news and celebrities it is the social network.” Indeed, among the social networks, Twitter is the go-to for breaking news, and also has generated a lot of hype for its role in protests around the world. Combined with the sheer amount of mentions it gets from other websites, it jumped up two places from last year’s rankings. Facebook, which is much larger in terms of number of users, had the most negative buzz among the top 10 (although their negative buzz decreased compared to last year) Read the full article »»»»