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Video Advertising Hits Facebook

Posted: March 13th, 2014 | Author: | Filed under: Facebook, Media, Online Media, Social Media, Social Network Sites | Tags: , , | Comments Off on Video Advertising Hits Facebook

Video Advertising Hits FacebookAn array of video advertisements are poised to debut in Facebook user feeds, as the social media behemoth sets itself up to grab a slice of the US TV advertising market.

The new advertisements will be up to 15 seconds long, similar to most TV comercials, and will begin spilling into feeds next month.

The advertisements will however be silent, and will play as users scroll by them, expanding into full screen – with sound – when clicked on. The new ads will be cross platform, running on desktop and mobile versions of the social media site.

It’s noteworthy that the video ads had been slotted for release in October last year, the company had been pitching the ads heavily for more than a year. The delay is thought to have been based on concerns over the impact the ads might have in ‘user experience’ according to advertising monitors AdAge.

Facebook is working with a select group of US advertisers on the new program – Premium Video Ads – the rollout comes on the heels of tests that the company ran in November/December 2013, clearly to it’s liking :: Read the full article »»»»


Daily Mail Online to Launch Australian Edition

Posted: November 27th, 2013 | Author: | Filed under: Australia, Digital Media, Media, Online Media, World of the News | Tags: , , , | Comments Off on Daily Mail Online to Launch Australian Edition

Daily Mail to launch Australian website edition in partnership with Nine Entertainment
Britain’s Daily Mail plans to launch an Australian edition of its website next year in a joint venture with Nine Entertainment. The Mail, whose site is the world’s most popular for an English-language newspaper, will base its editorial offices in Sydney and plans to recruit around 50 journalists :: Read the full article »»»»


Fairfax’s BRW Going Digital ONLY

Posted: October 12th, 2013 | Author: | Filed under: Online Media, Print Media | Tags: , , , , | Comments Off on Fairfax’s BRW Going Digital ONLY

Fairfax MediaFairfax Media is closing the print edition of it’s weekly business magazine – BRW, formerly Business Review Weekly – after 32 years, as the company continues to shrink its workforce amid a major overhaul of its print operations.

The last issue of the weekly business magazine will be published on November 28, Fairfax’s director of business media Sean Aylmer has told BRW staff. A number of BRW’s senior reporters are highly regarded within their area of expertise.

The magazines publisher, Amanda Gome, says she is incredibly proud of the team behind BRW’s web presence and believes the publication will migrate successfully to a digital only version :: Read the full article »»»»


Google Recognises Palestine

Posted: May 4th, 2013 | Author: | Filed under: Favorite New Thought, From The Web, Media, Online Media | Tags: , , , , | Comments Off on Google Recognises Palestine

Google-PalestineInternet search behemoth Google has recognised Palestine’s upgraded United Nations status, placing the name “Palestine” on its search engine instead of “Palestinian Territories,” the US company said, raising the ire of Israel. The domain name www.google.ps, Google’s search engine for the territories, now brings up a homepage with “Palestine” written underneath the Google logo.

In November last year the UN general assembly upgraded Palestine to the status of non-member observer state by a vote of 138 votes in favour, 9 against and 41 abstentions.

Palestinian authorities have since begun to use the “State of Palestine” in diplomatic correspondence and issued official stamps for the purpose. The google recognition took effect this week, Google spokesman Nathan Tyler said in a statement :: Read the full article »»»»


Fairfax Kills OFF Broadsheets and Lifts Profits

Posted: March 4th, 2013 | Author: | Filed under: Digital Media, Media, Online Media, Print Media | Tags: , , , , , , , | Comments Off on Fairfax Kills OFF Broadsheets and Lifts Profits

Fairfax Goes Tabloid, sorry COMPACT!Fairfax Media’s familiar broadsheets have been consigned to the history books, with the first tabloid editions of The Sydney Morning Herald and The Age rolling off the printing presses this morning.

In what is more of a survival strategy than a cosmetic overhaul, the larger broadsheet layout has been dumped for the weekday editions as Fairfax Media fights to hold onto readers and advertisers in a digital media world that has forced the closure of papers around the globe.

Apart from just size – which Fairfax amusingly refers to as compact rather than tabloid –  one of the biggest changes puts sport on to the back pages, with the very back page taken up by an advertisement, nice work.

Fairfax’s head of advertising strategy, Sarah Keith, says the company put in some very serious research. Brain imaging was used to track what readers really wanted during the entire redesign process, with some resounding plus’ for the new tabloid sized compact papers :: Read the full article »»»»