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Video Advertising Hits Facebook

Posted: March 13th, 2014 | Author: | Filed under: Facebook, Media, Online Media, Social Media, Social Network Sites | Tags: , , | Comments Off on Video Advertising Hits Facebook

Video Advertising Hits FacebookAn array of video advertisements are poised to debut in Facebook user feeds, as the social media behemoth sets itself up to grab a slice of the US TV advertising market.

The new advertisements will be up to 15 seconds long, similar to most TV comercials, and will begin spilling into feeds next month.

The advertisements will however be silent, and will play as users scroll by them, expanding into full screen – with sound – when clicked on. The new ads will be cross platform, running on desktop and mobile versions of the social media site.

It’s noteworthy that the video ads had been slotted for release in October last year, the company had been pitching the ads heavily for more than a year. The delay is thought to have been based on concerns over the impact the ads might have in ‘user experience’ according to advertising monitors AdAge.

Facebook is working with a select group of US advertisers on the new program – Premium Video Ads – the rollout comes on the heels of tests that the company ran in November/December 2013, clearly to it’s liking ::::
Video Advertising Hits Facebook
The social media behemoth is now set to roll-out the ads slowly, allowing it to monitor user interaction, the company said. Facebook is working with Ace Metrix, a TV advertising analytic company. The irst test ads will however begin to appear on the site this week.

“We’re taking this step in order to maintain high-quality ads on Facebook and help advertisers understand what’s working to maximize their return on investment,” Facebook said in its announcement.

With more than 1.2 billion monthly active users, Facebook hopes to give marketers a way to reach a massive number of people on its site. Facebook will provide targeting capabilities, so that advertisers can target specific groups, for instance, by gender or age.

The ads, Facebook said, are bought and measured in a way that’s similar to how advertisers already buy and measure ads on TV. They will be designed, Facebook said, to reach a specific audience over a short period of time and their impact will be measured by Nielsen.

The rollout comes as revenue from digital advertising trails behind TV advertising. But the gap could shrink over time. In a recent report, Nielsen said integration between online and TV video ad markets is real and accelerating.

Facebook didn’t say how much its video ads would cost advertisers in total, though a report in Bloomberg and another in AdAge cited a range of US$1 million to $2.5 million a day.

Facebook declined to comment directly on video ads, it’s believed that the concerns and subsequent delays revolve around interfering with a seamless user experience and the lack of original content for the slots.

The company has been working hard with advertisers on creating Facebook specific advertisements, avoiding re-using television ads. It’s believed the ads will appear three times daily as Facebook attempts to bite into the $US5.7 billion video ad market.

The new ads won’t have any affect on the autoplay of video from users, celebrities or other social media feeds.

@mcsixtyfive

RELATED! Facebook Snags Mobile Messaging Service WhatsApp

Facebook Snags Mobile Messaging Service WhatsAppThe social networking site that is Facebook, has announced it’s buying mobile messaging service WhatsApp in a deal worth $US19 billion, seriously expanding its mobile footprint. WhatsApp, a cross-platform mobile app that allows users to exchange text messages without having to pay carrier charges, has apparently been in discussions with Facebook for more than 12 months.

The deal bolsters the Facebook’s – currently populated with more than 1.2 billion members – mobile user base with the 450-million strong WhatsApp users.

The deal will see WhatsApp operated independently.

It’s Facebook’s biggest acquisition to date, coming less than two years after Mark Zuckerberg’s firm raised $16 billion in the record breaking public stock offer.

The WhatsApp deal includes $US12 billion in Facebook shares, $4 billion in cash and $3 billion in RSUs – Restricted Stock Units – for employee retention.

Facebook said via it’s blog the deal that “the deal supports Facebook and WhatsApp’s shared mission to bring more connectivity to the world. The combination will help accelerate growth and user engagement across both companies. “

Unlike Facebook, WhatsApp is a slim operation, with less than 35 engineers – 1 engineer to 14 million users – it processes 50 billion messages a day. The attraction runs much deeper than popularity, WhatsApp will not only boost Facebook’s international coverage, more importantly, it will add up to 350 million mobile users to Facebook’s mobile advertising offer :: Read the full article »»»»

RELATED! Facebook Compared to a Disease… about to be cured

Facebook Compared to a Disease… about to be curedFacebook has been called lots of things since it rise to stardom in 2006. According to 2 US researchers however, the social network is most comparable to an infectious disease.

The researchers reckon that the online behemoth is experiencing a spike, right before its decline, they also claim the social network will lose 80 per cent of users by 2017.

Two doctoral candidates in mechanical and aerospace engineering at Princeton University made their claims in a paper published online at a scientific research archive, but not yet peer-reviewed.

Facebook losing 800,000,000 user might seem like a fantasy, if history is any measure however it may just happen.

Based on the rise and fall of MySpace, John Cannarella and Joshua Spechler say that Facebook, the largest online social network in history, is set for a massive fall :: Read the full Technoid article »»»»

RELATED! New Weekend Newspaper Hits the Stands First Edition

New Weekend Newspaper Hits the Stands First Edition

A crisp new weekend newspaper has hit the stands in Sydney, Canberra and Melbourne this morning, hoping to prove that print media can thrive in this digital age. The Saturday Paper is produced by property developer and publisher  Morry Schwartz – the man behind the influential Quarterly Essay and The Monthly – The Saturday Paper is edited by 25-year-young former Fairfax journalist Erik Jensen.

The Saturday Paper will be on stands each weekend in print, it’ll also be published online and as a mobile app. Mr Schwartz has attracted some heavy hitting pens to the new paper, including former Fairfax journalist, author and social commentator David Marr :: Read the full article »»»»

PORKFOLIO

source: facebook
source: acematrix
source: adage/nielsen
source: bloomberg
image source: facebook/adage


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